Completing a Pre-Flight Check of Your Business

An airplane pilot has the responsibility to conduct safety inspections—both before they take off and after they land. Diligent maintenance checks can help to avoid things going wrong: equipment failure, accident, injury, or a catastrophic crash.

Before launching a project or initiative, risk intelligent business owners can identify potential vulnerabilities by conducting a Pre-Flight Check. This evaluation can reveal valuable information that is both quantitative (numbers) and qualitative (experiences and sensations).

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Interpreting Numbers and Experiences [Podcast]

What’s the difference between quantitative data (numbers) and qualitative data (experiences & emotions)?

Keep reading to find out why these are both essential parts of overcoming barriers as an owner, and examples of where to look for vulnerabilities in your business.

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Ideas for Adapting Your Business [Podcast]

If you are facing a crossroads, this could be a great opportunity to create a better version of your business. This episode provides 9 ways you can adapt to market changes, including how to evaluate both emotions and useful data for making risk intelligent decisions.

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24 Ideas for Multiple Income Streams That Will Boost Your Profit Margins

Whether you sell service, products, or both, it’s likely that are missing several income opportunities for your business to generate even more money.

In this article, I share 24 different sources of revenue that can augment your profit margins.

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How Do You Find an Ideal Customer? Which Tools Can Help?

I believe there are 4 steps to find customers who will perfectly fit your expertise and business philosophy, and 3 tools that can help.

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The 5 Elements of a Niche

A niche is a distinct business focus that allows you to achieve your goals by narrowing your area of specialization.

To create a well-balanced niche, you can consider 5 aspects of a good marketing strategy. Keep reading to find out what they are.

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What’s in a Name? Why Business Owners Have the Gift of Choice

We dont get to choose our first name, at least not for the first 18 years of life. It’s something our parents pick; their first gift to us, so to speak.

While we do have the option to change it once we reach adulthood, most of us stick with our given name for life.

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Introducing the Featured Niche Practitioner Series

I’m so excited to introduce a brand-new blog series!

Each episode will feature a summary of my in-depth interview with a natural health practitioners from across the globe. They will share why they chose a niche specialization for their practice, which patients they serve, and how they have benefited from narrowing their practice focus.

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Why a Niche Will Make Your Healthcare Practice More Successful

The natural health industry is booming.

With rising costs of conventional medicine, consumers are increasingly receptive to trying alternative healing methods—many of which are finally getting well-deserved recognition for their scientific validity.

Even with this tremendous opportunity in the vast healthcare industry, many practitioners make the mistake of offering services that are broad, generalized, and non-specific… which leads to a practice that is forgettable, even in a booming market.

In this post, I’ll explain why choosing a niche can help your practice stand out and succeed.

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