Your “model” buyer, client, or customer is someone whom you target because she or he has several characteristics. I will explain each of these below.
Continue reading “Who are Ideal Customers, and What Do They Look Like?”
Category: Videos
Videos, as well as additional tips (and a transcript of the content!)
Ideal Customers FAQs [Video]
In a Facebook Live event, we discussed some ways business owners can maximize their success by leveraging their ability to recognize which customers are Ideal.
Why Picking a Successful Niche is Like Tending a Garden [Video]
Gardening requires a strong stomach.
If you let everything grow, you end up with chaos. A bountiful harvest is only possible when you prune back any growth that doesn’t serve your goals.
The same principle applies in business. An ambiguous business focus will result in chaos, but a well-defined niche specialization can set you apart and attract Ideal Patients to your doorstep.
Continue reading “Why Picking a Successful Niche is Like Tending a Garden [Video]”
Niche Markets FAQs Part 2 of 2: The Questions
In this post, I share my answers to Frequently Asked Questions about establishing a niche market for your business, including:
- Why is niching important?
- Can niching go too far?
- How do I decide on the right niche?
- Why is it hard to limit your business?
Plus other topics related to picking a niche.
Watch part 2 of the Facebook Live video, or read the transcript below!
Continue reading “Niche Markets FAQs Part 2 of 2: The Questions”
Niche Markets FAQs Part 1 of 2: Basics
This is the 4th of a five-part Facebook Live series on topics related to business development and strategic planning.
Many of my clients are independent healthcare practice owners who have trouble growing their business in a healthy way. I find that practitioners often struggle to attract patients who fit their philosophy and goals. Not every customer is Ideal; some potential customers can actually take value away from your business.
The best way to attract the right customers—those who are interested in your services and eager to pay for the value you provide—is to focus on a Niche area. This is a specific set of services or products that meets the needs of your Ideal Customers and solves their unique problems.
Watch my Facebook Live video, where I discuss ways to increase the effectiveness of your business, and how to stand out in the marketplace. Or read a transcript (including bonus content!) below.
What to Do If Your “Year In Review” is a Disappointment
Some years, things go really well.
And some years, they do not.
If you’ve experienced a lot of difficulties in your business, you may be tempted to see it as a massive failure:
“What a crummy year! It was so terrible. I can hardly wait for it to be over.”
“The new year can’t come soon enough.”
Even you were not able to meet your strategic business objectives this year, I encourage you to consider the positives that happened, rather than speeding past it.
Continue reading “What to Do If Your “Year In Review” is a Disappointment”
Analyzing Profit Margins FAQs Part 2: Profitability
A company’s margin of profit is one of the most important indicators about its health.
In this second post, I share answers from my live video event including:
- Which numbers should I be looking at?
- What’s the difference between a Measure, Metric, and KPI?
- Are “sales” and “profit” the same thing?
- How do I expand without running out of cash?
This article also jumps into the topics of Transaction Avoidance, Lottery Mentality, and self-sabotage as a business owner.
Watch part 2 of the recorded video here, or read the transcript below (including bonus content!)
Continue reading “Analyzing Profit Margins FAQs Part 2: Profitability”
Analyzing Profit Margins FAQs Part 1: Perceptions
Can our personal beliefs about money influence our company’s success?
How do our perceptions impact business decisions?
Why is the “Fake It Till You Make It” mindset dangerous?
I answer these questions—and much more—in my Live Facebook Video. Check out the recorded video here, or read the transcript below (including bonus content!)
Continue reading “Analyzing Profit Margins FAQs Part 1: Perceptions”
Company Culture FAQs Part 5 of 5
This is the final episode in a 5-part series about Company Culture Frequently Asked Questions.
I wrap up the series with some advice about employee engagement, the elements of a successful company, and books I recommend.
Watch the recorded video here, or read below for bonus-filled content.
Company Culture FAQs Part 4 of 5
In part 4 of our series on Frequently Asked Questions about Company Culture, we discuss leadership transitions, decision-making, and why it’s important to make room for your staff to grieve.
Watch the recorded video here, or read below for bonus-filled content.